ViV Continuing to Turn Heads in the Music Industry

by Mike Farley
PR Press Release, October 18th, 2004

For Immediate Release

ViV Continuing to Turn Heads in the Music Industry

San Francisco alternative pop/rock band ViV is currently on tour in support of their new album, Flawed, and making an impact in CD sales and radio airplay that has the music industry buzzing and wondering just who they are. So far in their tour of colleges, private schools and clubs in the Northeast, ViV has sold over 500 units and has been added to over 150 college/CMJ radio stations nationwide. Just this week, Fresh Tracks Music, an online music source, invited ViV to participate in their Follett Bookstore program, where the band will perform live in several of the national chain’s bookstores, and have the opportunity to win a cash prize and be sent on a nationwide college tour. In addition, Fresh Tracks has included ViV on their Cokemusic.com media player and in an Arizona Jeans promotion they are running.

But wait, there’s more. ViV’s song, “Green” will air on the Frontier Airlines in-flight service. They've also had their music featured on a couple of episodes of Queer Eye for the Straight Guy and have signed contracts for use in MTV programming, including Road Rules and The Real World. They also placed on a song Decent Xposure Volume 3 and were recently accepted into the Budweiser True Music Live program.

After all this, what might be most incredible about ViV is its self-sufficient nature. The band is on its own 10 Toes Over record label, and does almost all of its business in-house (including a street team of almost 200 members). Flawed, the highly anticipated follow up to ViV’s 2001 self-titled debut, is already garnering critical acclaim from peers and industry representatives alike. That, and the song “Friends” is being spun on KFOG in San Francisco as well as Seattle’s KEXP. Last year, ViV had 150 stations playing their debut album and charted in the top 10 on 35 of them.

While the major labels keep merging and focusing on a select few artists, the streets have become flooded with more great bands than ever, and ViV is one of them. While there is a Pete-Yorn-meets-Foo-Fighters current running through their music, there is also a Brit-pop melodic sensibility and a feel-good factor that add dimension to the overall package. There are artists like John Mayer and Norah Jones that have come along in the last few years and have made the jump from average Joe to pop icon. ViV is a band that, armed with a great new record, has that kind of potential.

“But the real surprise was a San Francisco band, the quintet VIV. It played catchy songs with such lavish orchestration it sounded as if there were twice as many people playing. The mark of a great pop band is when a song you've never heard sounds instantly familiar, like some old hit you missed. VIV fired off one after another. The group had the aura of a young U2, Radiohead or Coldplay.”
— San Jose Mercury News

Publicity:

Mike Farley
Michael J. Media Group
615-885-3652
mike@michaeljmedia.com

Management:
Joe Schuld
Joe's Music Management, Marketing & Promotion
913-888-6681
joesmusic@everestkc.net

http://www.michaeljmedia.com